Annual Giving Fund

Marketing Toolkit

Dear Warrior Friends and Family,

This is an all-hands-on-deck call out to the Warrior Nation as we kick off our Annual Giving Fund Campaign, #WeAreWarriors! This single day of focused fundraising embeds in our Annual Giving Fund and becomes our most significant donor outreach effort. Funds raised through these efforts will support the continuation of the Warrior Mission. Our campaign goal is $80,000.

We need all hands on deck. If you have contributed already, we thank you. We are very grateful. If you have not, we ask that you dig deep and give what you can. Whether or not you’ve given, we ask that you consider spreading the word to your network, however you see fit. We have crafted several ways to participate in the campaign. Let’s get in there and get after it!

IMPORTANT LINKS

Direct Donation Page

Annual Giving Fund Information Page

Facebook Fundraiser

Giving Tuesday is November 30th!

Giving Tuesday is the last day of eligibility for our matching programs. We invite you to spread the word about our matching opportunities:

Coleman Foundation Match | All donations of $1,250 or greater will be matched at $1,250 from NOW until Tuesday, November 30th.  

Friends of OK Match | Donations between $150 and $499 will be matched at $150, and donations between $500 and $1250 with a $500 match between now and Nov 30th.

Facebook Giving Tuesday Match | On Giving Tuesday, November 30th ONLY, donations made to OK through Facebook may be matched 1:1 of the first $2M, then 10% after. Donations must be made after 7:00am CST. Please note that last year the match cap was reached very quickly. Click HERE to view the OK Facebook fundraising campaign. 

WAYS TO GET INVOLVED

If you are a Facebook user,  you can either share the fundraiser from the OK FB page or set up your own Facebook Fundraiser for OK and share with friends:  

  1. Click Fundraisers in the left menu of your News Feed.
  2. Click “Select Nonprofit.”
  3. Search and select Opportunity Knocks.
  4. Fill in the fundraiser details and select a cover photo (see below for the Campaign’s KEY IMAGE).  
  5. Click Create.
  6. Share it!

If you are an Instagram user, add a Donate Sticker to an Instagram Story

  1. In Instagram, open the camera by tapping on the plus on your page or your profile picture.
  2. Then, take or upload a photo that best highlights the Warrior cause.
  3. Tap the sticker icon.
  4. Select the donation sticker from the tray. 
  5. Search for and select Opportunity Knocks (@okwarriors). 
  6. Customize your fundraiser using Stories’ creative tools. 
  7. Tap “Send to”. Then tap “Share” next to “Your Story”. 
  8. You can add multiple images or videos to build your fundraising story. See below for specially designed Instagram Story photos.

If you are not on Facebook, reach out to family and friends through email and ask for their support. A personal note of support goes a long way with your posse to raise the OK banner. Feel free to add use the email template below and add your own personal message.

[EMAIL / LETTER TEMPLATE]:

Dear Friends,

I invite you to join me in supporting Opportunity Knocks’ Annual Giving Fund, #WeAreWarriors. As a 95% privately funded organization, the Annual Fund provides general operating support to programs and new initiatives for individuals with disabilities. This year, these funds will guarantee the continued development of the residential component of the Warrior Mission, as well as other endeavors on the OK horizon.

Over the course of the past year, OK has been inspired by the growth and resilience of each of its participants. Similarly, OK has also evolved by re-imagining its offerings and creating a more flexible platform for OK Programs. Over the past 6 months alone, OK has provided nearly 6,000 hours of direct service to its participants through both in-person and virtual programming. Further, OK has invested in new technology, increased in-person program options, and enhanced its program staff.

The success of OK’s Annual Giving fund will ensure that OK’s participants continue to have opportunities to flourish, whether it be through participating in more programs, starting a new job, seeking out new experiences, or using their voice. This is where YOU can help. There are TWO great matching opportunities available now to increase the impact of your donation:

From now until #GIVINGTUESDAY on November 30th, any gift of $1,250 or more will be matched with a donation of $1,250 match, made possible by the Coleman Foundation. This means a gift of $1,250 becomes $2,500 to support a full month of virtual programming for our Warriors.

From now until #GIVINGTUESDAY on November 30th, all gifts between $150 and $499 will be matched with a donation of $150 and donations between $500 and $1,250 will be matched with a donation of $500. This means a $150 donation becomes $300 and a $500 donation becomes $1,000 to support valuable life skill programming to our Warriors.

Illinois is historically at the bottom of the list in terms of providing support for individuals with disabilities. The state maintains an enormous waiting list for those who need financial assistance to access continued living, vocational and social skills. Community support organizations like Opportunity Knocks fill this vital gap and ensure that individuals with disabilities can have a supportive presence in their home community. Please consider donating to propel the mission forward by clicking HERE.

Thank you for your consideration,

1. If you are a Snapchat user, you can add a link to your story to share OK’s giving page:

a) In Snapchat, either take a photo or pull one from your Memories.

i. If using an image from your Memories, you can click on the desired photo and then choose the pencil icon in the bottom left corner.

ii. The portrait Instagram Story photos on this page can also be used on a Snapchat story!

b) Once you have your photo chosen, tap the paperclip button, and insert the following link: https://opportunityknocksnow.kindful.com/?campaign=1155601

c) Then add whatever stickers or drawings you would like.

d) Then press “send to” to post your story!

DONATE

Whether you are a social media user or not, we can’t reach our goal without your support!

SHAREABLE PHOTOS

If you’re looking for photos to share, either as an email attachment or to post on your Instagram story, feel free to use the photos below! To the left are images for Instagram Stories & to the right are the Key Campaign Images. Directions: You can right-click and “Save Image As” to download the image onto a desktop, and press and hold to save to their photo gallery if on mobile

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